Online Advertising Company
An online advertising company planned to launch a new online product. Rather than wait till or near launch time to issue a press release, MarX Communications geared up a B2B PR campaign. This included...
View ArticleMarket Research Firm
When it comes to exposure, you’re the David. They’re the Goliath. So what’s the right ammunition for winning results? A market research firm found its upcoming forecast report —which focuses on...
View ArticleMarketing Services Company
Your company has no press coverage. Your services are complex for your clients to consume, but vital to their business. How do you build your company brand? It’s a common business problem. One the...
View ArticleINVESTARS.COM
How do you become a highly-regarded financial resource when you’re two guys with a good idea but are totally unknown? That was the situation facing the two principals of Investars.com, an online...
View ArticleConfusing Jargon And The Branding Challenges Of B2B Companies
This post originally appeared under a different title on Why do so many B2B companies, especially those in the fiery ad-tech space, talk as if their mouths were stuffed with chewy caramels? That is,...
View ArticleStand Up, Stand Out: 7 Ways To Make Your Startup Get Noticed
This post originally appeared in a slightly different version on. A press release no longer cuts it. Here’s what to do to cut through the noise. Once upon a time, a startup could issue a...
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