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Online Advertising Company

An online advertising company planned to launch a new online product. Rather than wait till or near launch time to issue a press release, MarX Communications geared up a B2B PR campaign. This included...

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Market Research Firm

When it comes to exposure, you’re the David. They’re the Goliath. So what’s the right ammunition for winning results? A market research firm found its upcoming forecast report —which focuses on...

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Marketing Services Company

Your company has no press coverage. Your services are complex for your clients to consume, but vital to their business. How do you build your company brand? It’s a common business problem. One the...

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INVESTARS.COM

How do you become a highly-regarded financial resource when you’re two guys with a good idea but are totally unknown? That was the situation facing the two principals of Investars.com, an online...

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Confusing Jargon And The Branding Challenges Of B2B Companies

This post originally appeared under a different title on Why do so many B2B companies, especially those in the fiery ad-tech space, talk as if their mouths were stuffed with chewy caramels? That is,...

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Stand Up, Stand Out: 7 Ways To Make Your Startup Get Noticed

          This post originally appeared in a slightly different version on. A press release no longer cuts it. Here’s what to do to cut through the noise. Once upon a time, a startup could issue a...

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